Ford launches 10-part ‘Bring Back Bronco’ podcast

Here at McLarty Daniel Ford, when we’re heading out on a long road-trip, we love our long-form podcasts almost as much as we love the great Ford vehicles that carry us on their way. There’s no better way to pass the long miles on the road than a terrific podcast, and now our two loves have met in the middle, with “Bring Back Bronco: The Untold Story.”

A ten-part series hosted and narrated by NPR automotive reporter Sonari Glinton, “Bring Back Bronco” is a riveting look at the introduction of the original Ford Bronco in 1966, subsequent models and controversies — including the infamous O.J. Simpson slow-speed chase in a white 1996 Bronco — the retirement of the name, and the subsequent, ultimately-successful attempts within Ford to bring back the Bronco to American streets and trails.

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While early episodes of the series focus on the forces that brought the original first-generation Bronco to market, later episodes will reveal the untold story of the decade-long effort to get Ford and Ford customers excited about the promise of the retro-modern, ultra-capable Ford Bronco that will finally hit our lot at McLarty Daniel Ford early next year! You can get the podcast in multiple places, including Stitcher, Spotify and other popular platforms.

The first and second episodes were released on August 10, and a new episode will be released every week until the finale on November 2. The episodes are:

August 10
Episode 1: The American Dream
Travel back to the birth of the Bronco concept in 1963, with Ford seeking to tap into the hunger of World War 2 and Korean War vets for a go-anywhere off-roader.

August 10
Episode 2: Cracks in the Pavement
Seeking to carry on the Bronco’s success, Ford builds the Bronco brand and plans for a second-gen Bronco. But there are storm clouds on the horizon.

August 24
Episode 3: Going Downhill
Perhaps too confident in the popularity of the Bronco name, Ford turns the Bronco into a full-size, F-150-based SUV, while the smaller Ranger-based Bronco II drives into a safety controversy.

September 7
Episode 4: End of the Road
One of the more memorable events of the 1990s was the infamous slow-speed O.J. Simpson Chase through L.A. following the murders of Nicole Brown Simpson and Ronald Goldman. “Bring Back Bronco” explores the cultural significance of the chase, including never-before-revealed details of efforts inside Ford Motor Company to deal with the fallout.

September 21
Episode 5: Driving in the Dark
With the Bronco discontinued and gone from American highways, a plucky gang of off-roader and Bronco fans inside Ford fights to keep the Bronco dream alive as they work to gain interest that will lead to the return of an off-road legend.

October 5
Episode 6: Stuck in the Mud
Efforts to revive the Bronco name continue inside Ford, including the construction of a retro-futuristic prototype that creates a buzz. But will Millennials buy a Bronco?

October 19
Episode 7: Green Light
After 15 years of passionate effort, Bronco believers inside Ford finally see a light at the end of the long tunnel as the winds of consumer change shifts in favor of SUVs — and the potential for a new Bronco.

November 2
Episode 8: Hold on Tight
With the effort to bring the 2021 Bronco and Bronco Sport to market in full swing, Ford grants exclusive access to their legendary Studio S in Dearborn, Michigan, the same design hub that gave the world the Thunderbird, the original Bronco, the first-gen Mustang and the 2021 Bronco and Bronco Sport.

If you’re near the Centerton, Bella Vista, Bentonville, Eureka Springs, Fayetteville, Pea Ridge, Springdale or Rogers area and are interested in the full-size Ford Bronco, we invite you to follow our social media for updates on inventory or stop by today and let one of our friendly sales professionals assist you through the buying process.

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